Learning Guide

How X Lead Discovery Works

Arqia finds high-signal posts where your ICP is most active. Extract leads from engagers and start warm conversations with AI-generated replies.

Lead Sources (Magnets)

AI automatically discovers lead sources 30 minutes before your configured Daily Summary time. Self-ID threads, influencer posts, and pain-point discussions relevant to your Business Profile are surfaced as lead sources (magnets). You can also paste any tweet URL manually to add it to your feed.

How Daily Discovery Works

1. ICP Analysis — AI reads your Business Profile, identifies who your buyers are, where they gather, and what posts pull them in.
2. Optimized Search Strategy — Self-ID threads, influencer posts, pain-point discussions. Optimized per industry (B2B SaaS, B2C, Agency, and more).
3. Strict Quality Bar — Minimum 100 replies, 100 likes, posted within the last 14 days. Competitors, memes, and off-topic posts are removed.
4. Adapt Until Complete — AI switches magnet types, tries new keywords, and searches influencer accounts directly. Repeats until your daily target is met.

Want more control? Add custom instructions in Settings → X → Magnet Discovery to customize what AI looks for.

Lead Extraction

Select a post from your feed and extract its author and commenters as leads. One click to turn any high-engagement tweet into a lead list.

AI Smart Filter

After extraction, AI reads each lead’s bio and the comment they left on the source tweet to judge ICP fit. Spam accounts are detected and removed automatically. Only real prospects stay in your list.

Lead Engagement

Campaigns are created per source post. After AI Smart Filter, only verified prospects remain. Review each lead with their bio, source post, and recent activity. AI generates or polishes a reply for you. Click Engage to copy the reply to your clipboard and open the tweet in a new tab.

Why Warm Replies, Not Cold DMs

Cold DMs on X land in the Request tab. Most users never check it. Messages get ignored, flagged as spam, or lead to account suspension.

Warm replies are the opposite. You engage on their topic. The conversation feels natural. Prospects see your name in their notifications and start recognizing you. Response rates are dramatically higher than any cold approach.

The Warm Outreach Playbook

1. Engage First — Reply to prospects’ posts with genuine, valuable takes. No pitching yet.
2. Build Familiarity — Stay consistent. After a few touchpoints they recognize your name and profile.
3. Soft Pitch — Once rapport exists, mention your solution naturally when the context fits.
4. Convert — Share a link or invite to a call. They already trust you.

AI Reply Generation

For each extracted lead, AI generates a contextual reply grounded in your Business Profile. Replies follow the Connect → Relate → Bridge framework: genuine engagement first, then a natural bridge to how you can help. You can edit the generated reply before sending. Click Engage to copy the reply to your clipboard and open the tweet in a new tab.

Extraction Limits by Plan

• Starter — 200 lead extractions / day, 10 magnets / day
• Pro — 10,000 lead extractions / day, 20 magnets / day
• Team — 50,000 lead extractions / day, 30 magnets / day
• Enterprise — Unlimited

How Reddit Lead Discovery Works

Arqia monitors your configured subreddits in real-time and evaluates every post for lead potential. The pipeline is:

1. Configure subreddits and keywords to monitor
2. Arqia crawls posts in real-time and matches them against your keywords
3. AI evaluates each post with a Pass/Fail decision and categorizes qualified leads as Direct or Indirect
4. Qualified leads are added to your review queue
5. You review each lead one by one and choose to Approve or Dismiss
6. On approval, AI generates a personalized comment tailored to the lead type and posts it via your connected Reddit account
7. Arqia tracks comment performance (upvotes, replies) automatically

Why Comments, Not DMs?

Arqia uses comment-based outreach on Reddit instead of direct messages. This is a deliberate design choice based on how Reddit works:

Reddit’s Spam Policies

Reddit has strict policies against unsolicited messages. Sending cold DMs to strangers is explicitly classified as spam by Reddit’s content policy and can result in account suspension or permanent ban. Reddit actively monitors and flags accounts that send bulk DMs.

How Cold DMs Appear on Reddit

When a Reddit user receives a DM from someone they don’t know, the message is placed in a separate “Message Requests” folder with a warning. Most users either ignore these requests entirely or report them as spam. The trust barrier is extremely high for cold DMs on Reddit.

Comment-Based Soft Outreach

Comments are the native way to engage on Reddit. A well-written, helpful comment that provides genuine value is welcomed by the community. This approach:

• Feels natural within Reddit’s community-first culture
• Builds public trust and credibility (other users can see your helpful responses)
• Avoids spam flags and account risks
• Often generates upvotes and additional visibility
• Leads to higher-quality conversations when the poster replies

Lead Classification

Arqia doesn’t just look for people explicitly asking for your product. AI categorizes leads into two types:

• Direct — ICP and pain point both match. Example: “Need motion graphics for my app” (explicit need for your product or category)
• Indirect — ICP matches but pain point is absent or unrelated. Example: “Just launched my startup!” (potential opportunity where your product could help)

Indirect leads often convert better because there is less competition and the conversation starts more naturally.

AI Comment Structure

AI generates a different comment structure for each lead type, optimized for how that person is most likely to convert.

Comments for Direct Leads (3–4 sentences)

1. Self-intro — What you do in one sentence. No product name. Establishes domain credibility and trust.
2. Bridge — Share relevant experience with the problem. Not empathy. Actual experience from your own work.
3. Contribute — Genuinely helpful advice. No “DM me” or “happy to share” endings.

Comments for Indirect Leads (1–3 sentences)

1. React — No self-intro. No product mention. A genuine reaction or congrats.
2. Engage — A thoughtful question or relevant insight. Opens the conversation naturally.

Comment Management

• Unified Inbox — Every reply to your comments lands in one view. Track threads across subreddits and respond directly without leaving Arqia.
• Kanban Board — Manage comment outreach like a CRM. Edit or cancel scheduled comments, track conversions, and send a DM in one click.
• Translation — Review posts and AI comments in your own language.
• Scheduling — Schedule around Reddit rate limits. Arqia publishes automatically.
• Subreddit Rules — Every AI draft is generated to match subreddit rules.

Post Writer

Beyond comment outreach, Arqia can write full Reddit posts for your target subreddits. The workflow is:

1. Check subreddit trends — See what each subreddit is talking about, how active it is, and which topics get the most engagement.
2. Write your source — Choose a topic and jot down your experience or insight. A few sentences is enough.
3. Repurpose across subreddits — Add target subreddits and AI rewrites your source to match each community’s rules, tone, and flair requirements.

See all comments on your posts in a unified inbox, filtered by user scope. Focus on the commenters that could turn into leads. For more details, see the Post Writer feature page.

Reddit Rate Limits

Reddit enforces its own rate limits on comment posting. If Reddit restricts your account’s comment frequency, Arqia provides a comment scheduling feature. Schedule your approved comments and Arqia publishes them automatically when Reddit allows it. You can manage scheduled comments from the Kanban board — edit, reschedule, or cancel at any time.

Why Keywords Matter

Keywords are how Arqia finds relevant conversations on Reddit. Better keywords mean more accurate lead discovery and higher-quality outreach opportunities.

For Reddit Monitoring

• Keep keywords short. One or two words work best (e.g., "lead generation", "cold email"). Long phrases often miss posts entirely
• Include competitor names to find comparison discussions
• Mix broad terms with niche ones for balanced coverage

Testing and Refining

Start with 5–10 keywords and review the quality of leads they produce. Remove keywords that generate irrelevant results and add new ones based on patterns you observe in successful leads.

How Business Profile Works

When you enter your website URL, Arqia's AI automatically analyzes your site and generates a comprehensive Business Profile. This is the foundation for all lead scoring and outreach personalization.

What AI Extracts

• Company Overview - What your product does and its core features
• Industry & Category - Your market space and vertical
• Ideal Customer Profile (ICP) - Who your target customers are
• Customer Pain Points - Problems your product solves
• Team Size & Stage - Company maturity level
• Keywords - Relevant terms for lead discovery

Why This Matters

Every outreach message Arqia generates, whether a Reddit comment or an X reply suggestion, is grounded in your Business Profile. This means AI understands your product, your customers, and your value proposition without you having to explain it every time.

Editing Your Profile

You can review and manually edit any part of your Business Profile from the Database page in your dashboard. Changes take effect immediately for all new lead evaluations and outreach messages.